How Search Behaviour Is Changing in 2025: What Businesses Must Understand to Stay Visible
Search behaviour in 2025 looks dramatically different from what it was even two years ago. With AI-driven recommendations, conversational search, personalized SERPs, and zero-click results rising sharply, consumers no longer interact with search engines the way they used to. Understanding this shift is crucial for anyone building a digital presence, whether you’re a business owner, a marketer, or simply tracking industry trends. Even insights shared by leading experts from a seo agency in bangalore indicate that user intent, context, and experience now outweigh traditional ranking factors. The Move Toward Conversational Search People today search as if they’re talking to another human. Instead of typing “best laptops 2025,” users now search phrases such as: “Which laptop is good for video editing under 70k?” “What’s the most durable laptop for travel?” “Which brand offers the best battery for long flights?” Tools like Google’s Search Generative Experience (SGE) and voice assistan...